LifeScript.com - Health Site Guide

Lifescript.com provides visitors with “personalized health and wellness solutions,” including a line of health products: LifeScript, a personalized vitamin program; the SlimScript line of healthy soy products and meal replacements; and the DermaStep family of anti-aging skin products.

The tabs across the home page allow visitors to quickly and easily jump into various areas of interest – Food and Nutrition, Healthy Living, Diet & Fitness, Well-Being, and Beauty. While the information can be valuable to both men and women, the Web site is geared to female visitors. For example, clicking on the Latest Health and Wellness Articles provides links to topics such as “Are You Ready for Marriage,” “Boob Lift or Bust: The Three Best Chest Exercises,” and “Why Every Woman Needs Sexy Lingerie.” But while it maintains a lighthearted feel, the information addresses serious issues for both men and women of all ages; the home page offers an online poll, a list of top-rated health articles, links to the latest health news, and the ability to sign up for one (or more) of six Healthy Living e-newsletters: Healthy Advantage, Diet & Fitness, Daily Reflections, Daily Horoscopes, Diabetes, and Healthy Appetite. Registration only requires a valid email address.

To emphasize the site’s credibility, LifeScript employs a Scientific and Medical Advisory Board that provides input on the company’s line of products and evaluates published research. Interested visitors can even view pictures and short biographies of the Board members.

Each of the site’s main sections, identified by the tabs across the top of the home page, offers five feature stories on various topics. For example, the Diet & Fitness sub-page provides articles on: Your Pre-Cut Produce May Be Missing Something, Burn Twice the Calories, Use It or Lose It, Veggie Chips: Smart Snack or Health Food Scam, and Is Your Smoothie Making You Fat.

A navigation bar along the left side of the page helps visitors quickly find content on a specific topic. On the Healthy Living page, for example, users can get more detailed information on Living Well, Health Conditions, Family Focus, Holidays, Women’s Health, Men’s Health, Health Tools, Quizzes, and the Healthy Living Archive. Each of those links takes visitors to another page with features, related links, news stories, and sponsored resources. For more information on Lifescript products, users can click the link at the top of the page.

One final note: the site offers a free RSS (Really Simple Syndication) feed that visitors can subscribe to. An RSS feed is nothing more than a summary of a Web site’s content; it enables people to get the most up-to-date information on their favorite sites without forcing them to wade through pages of content they’ve already seen. Easy-to-follow setup instructions are offered on the page.

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